New Graphic Exhibition
Campaign Design:
Posters Design
Social Media Promotion
Motion Graphics
This is a campaign design for an exhibition in the San Francisco Museum of Modern Art. Jürg Lehni, who is a contemporary graphics artist, is the artist for this exhibition. By studying his methodology which he often creates his own programs as tools to generate patterns, letters, graphics and so on, I created a series of posters and online promotions to the campaign. Using algorithms to generate graphics is one of Lehni’s approaches.
New Graphic
A series of algorithm-generated graphics are created for the essential visual element in the entire campaign design. By naming “New Graphic”, I suggest algorithmic graphics in contemporary graphic design has entered its own era. Jürg Lehni, who is the artist in this exhibition, is one of the earliest explorers in the algorithmic graphic design field.
Generative Design
The generative types “New Graphic” is generated in Processing using Opentype.js. Through self-learning Processing and consulting related books like Generative Design, I am able to create the algorithm to generate unique letters for the campaign. In addition, thanks to the efficiency of the computer power, even more types are easily produced with the algorithm.
Algorithmic Graphics, Then?
Indeed, without human to value these generative designs, the new graphics that are created by computers are still meaningless. However, in this campaign, I utilize the potential of the generative graphics, conceiving to create a large number of bus shelter posters that would differ each other and be posted on every bus stop in San Francisco. Therefore, you will find a count on the posters applying certain versions.
Social Media,
Another Important Medium
Moreover, because social media has become our most important platform, the campaign also focuses on promoting on Facebook and Instagram. Thus, additional layout is designed for the event page on Facebook; various generated types compose a large piece, showing the exhibition title on Instagram. Last but not least, benefit from the multimedia environment, I also created a short motion graphic which can be used in screen-based content such as e-blasts.
